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The intimacy economy

Will AI companions change the fundamental rules of marketing?

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Why do you matter?

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Why the best entertainment often messes with our minds

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Who benefits from brand wars?

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Quietness is becoming a new status flex for brands - especially in the luxury sector

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Haters gonna hate. What you gonna do?

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Iconic Levi’s advert turns 40

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The rise and rise of regenerative branding