How A24 is reinventing entertainment marketing

David Bowie’s enduring legacy and why we need artists to make sense of our times

Will marketing still need to be creative when our purchase decisions are influenced by – or outsourced to – AI companions?

The art and science of selling to an AI gatekeeper

Will AI companions change the fundamental rules of marketing?

A.I. may be about to solve loneliness. And that’s a problem, writes Paul Bloom.

The daft confidence of the new Twix campaign

Why the best entertainment often messes with our minds

Who benefits from brand wars?

Quietness is becoming a new status flex for brands - especially in the luxury sector

Haters gonna hate. What you gonna do?

Iconic Levi’s advert turns 40

The rise and rise of regenerative branding

‘Barbenheimer’: a masterclass in movie marketing and what brands can learn from it.