Hello. I’m Hervé

Before setting up Unlock, I was a brand strategist in advertising for over thirty years. In agencies like Saatchi & Saatchi, DDB, or AMV BBDO, I got to help interesting brands and organisations define and command their place in the world, including:

ABBA Voyage | Air France | Bacardi | BMW | Danone Waters | De Beers | Diageo | Guinness | GlaxoSmithKline | Harry Potter | LVMH | Nestlé | NSPCC | Mars Inc | MINI | Pedigree | Philips | Procter & Gamble | Rolls-Royce | Visa | Whiskas

Herve Hannequin, Brand strategy consultant

Is beautifully simple and true

Is fresh enough to excite, yet familiar enough to be immediately understood

Inspires change. It makes you feel, act, and think differently

Is rarely born fully formed, but usually requires careful nurturing

Is usually born out of a messy, iterative process involving trial and error

Is always worth fighting for

A great idea…